Value Proposition Canvas - Template and Introduction

The Value Proposition Canvas functions like a plug-in to the Business Model Canvas or, in the H4 Program, the Mission Model Canvas.

Value Proposition Canvas template is available for download here:

• PDF
• PPT

To learn more about the Value Proposition Canvas, please read Steve Blank's blog post, "The Business Model Canvas Gets Even Better – Value Proposition Design."

 

Further Resources: 

• "Achieve Product-Market Fit with the Value Proposition Canvas" by Alexander Osterwalder
• Examples
  • Video example from US Army REF