On this page, you can find downloadable versions of the Mission Model Canvas and resources for understanding the nine boxes of the Mission Model Canvas.
The H4 Program uses an adapted version of the Business Module Canvas (BMC) called the Mission Model Canvas (MMC). You can find blank and sample MMCs here:
To learn more about the MMC, please see Steve Blank's article, "The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations," and watch Steve Blank's overview of the MMC below.
Overview of the MMC with Steve Blank:
To develop your understanding of the MMC, we recommend that you watch the following 11 short videos by Steve Blank that walk you through each box of the Mission Model Canvas. (Total time for all 11 videos: 14m86s):
Introduction to the Mission Model Canvas
1. Beneficiaries and Stakeholders in H4
2. Value Proposition in H4
3. Buy-in and Support in H4
4. Deployment of Product and Service in H4
5. Mission Achievement in H4
6. Key Activities in H4
7. Key Resources in H4
8. Key Partners in H4
9. Mission Achievement and Budget in H4
10. Key Concepts (Customer Discovery, MVP, Pivots)
This work is licensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License. Licensees may copy, distribute, display, and perform the work and make derivative works and remixes based on it only for non-commercial purposes. This work was originally authored by Steve Blank, Pete Newell, and Joe Felter. Copyrights in this work are jointly owned by The Common Mission Project and BMNT, Inc.
For permission requests, e-mail contact@commonmission.us or write to:
Common Mission Project
410 Sherman Ave.
Palo Alto, CA 64109